Monday, March 31, 2008

Faces

It should go without saying that in order to open a successful coffee shop, one first needs to find a steady supply of good coffee. Sounds like an easy task. In reality, it is a vitally important and somewhat complicated process. We at Jamani Java tried the products of at least four coffee roasters before settling on our supplier.

The selection process starts with taste. The coffee has to taste good. But several other factors are just as vital: consistency, delivery, support, knowledge, long-term vision, technology, billing, and faces. Yes...faces. Our supplier met or exceeded all of our expectations in each of these areas, but they especially excel at faces.

Whenever we call or visit, the people are friendly, kind, and seem genuinely excited to see us or hear from us. That's what "faces" is all about. Our "faces" have names like Mark, Sergio, Logan, Neal, Colleen, and Aaron. They take our orders, deliver our supplies, answer our questions and make suggestions with smiles and genuine care and that is what makes a supplier worth keeping.